Telephone Consumer Protection Act (TCPA)
The Telephone Consumer Protection Act (TCPA) regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages and unsolicited faxes. The FCC is empowered to issue rules and regulations implementing the TCPA.
Key legal considerations include, without limitation, whether an automatic telephone dialing system (ATDS) or pre-recorded voice is used when making the call, whether the recipient provided prior express written consent, whether the number phoned is a landline or residential line, whether the recipient’s telephone number is registered on a state or federal Do Not Call (DNA) list, whether an exemption from prior express written consent applies and whether consent has been revoked.
Mobile Marketing is Not the "Next Big Thing" – It's the Current Game-Changer
The incredible reach of mobile marketing within more traditional marketing campaigns cannot be overstated. The power to leverage the mobile device for marketing purposes is readily apparent when one views the steady increase in the use and integration of mobile marketing over the past year or two by enterprises worldwide. Why is it, then, that despite…
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