Social Media

The FTC actively investigates and takes action against influencers and brands that fail to clearly disclose relationships when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide that if there is a material connection between an endorser and an advertiser that might affect the weight or credibility that consumers give the endorsement, that connection should be clearly and conspicuously disclosed.

Data Privacy Attorney Richard Newman Quoted by Corporate Counsel on FTC Facebook Fine
May 1, 2019
Posted in Consumer Financial Protection Bureau (CFPB), Enforcement Trends, Federal Trade Commission (FTC), Marketing & Advertising, Press, Social Media
FTC compliance and defense lawyer Richard B. Newman quoted in Corporate Counsel article, “Facebook Expects Up to $5B Loss in Possible FTC Fine Over Data Privacy Mishaps.”
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FTC Advertising Compliance Attorney Richard Newman Quoted by Bloomberg News on Fyre Festival
January 29, 2019
Posted in Federal Trade Commission (FTC), Internet Law, Marketing & Advertising, Press, Social Media
Did Fyre Festival Influencers Violate FTC Endorsement Guidelines? Internet marketing attorney Richard B. Newman was quoted by Bloomberg News in an article entitled “How to Prevent Another Fyre Festival.” The article discusses facts surrounding the Fyre Festival and its creator Bill McFarland in the context of recent documentaries released in January 2019. McFarland is presently serving a six-year federal prison sentence. The Fyre Festival was promoted…
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Leading Internet Case Law Features Advertising Compliance and Defense Lawyer Richard B. Newman as Legal Source on FTC’s Action Against Social Media Influencers
October 24, 2017
Posted in Federal Trade Commission (FTC), Press, Social Media
Richard B. Newman, an FTC advertising compliance and defense lawyer at Hinch Newman LLP, was featured by Leading Internet Case Law, an international publication providing analysis and commentary from recognized industry leading authorities on the most significant court cases impacting e-commerce and the Internet globally. Mr. Newman makes clear that “the FTC is closely monitoring marketers, their agencies and…
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BBC News Quotes Internet Advertising Lawyer Richard B. Newman on Russian-Funded Facebook Advertising Campaign
September 7, 2017
Posted in Featured Posts, Press, Social Media
On September 6, 2017, BBC News quoted Internet advertising lawyer Richard B. Newman on the story that Facebook sold ads during the U.S. presidential campaign to a Russian company seeking to target voters. Mr. Newman’s quote in the article expressed that because the social network has a dominant position in the digital advertising space it should take preventative measures to…
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What Can Be Learned From the Social-Media Related Lawsuits of 2010
January 17, 2011
Posted in Social Media
Unless you live under a rock, it is difficult to go through an entire day without hearing about the burgeoning popularity of social media around the world. This surge in popularity has also brought with it an abundance of lawsuits that illustrate the need for businesses to use caution while they expand their presence and…
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Disclaimers in Social Media Policies Are Critical to Avoid Labor Law Problems
December 19, 2010
Posted in Social Media
A recent complaint filed by a regional National Labor Relations Board office, alleging that an employee was unlawfully terminated under an overbroad social networking policy, should encourage companies to take a second look at the policies that govern employees’ Internet communications. Although the NLRB’s press release made it appear that the employee was discharged solely…
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