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News outlets call on Hinch Newman for commentary on marketing, advertising, regulatory communications and digital media related legal issues.
New York Law Journal Publishes Article by Richard Newman About FTC Focus on Influencer Disclosures
The New York Law Journal recently published an article (registration required) authored by Richard B. Newman. The article, “FTC Laser Focused on Paid Social Media Influencer Disclosures” addresses recent Federal Trade Commission investigation and enforcement of the FTC’s Endorsement Guides, including disclosure of material connections. The article also discusses how third-parties are potentially liable for the missteps of influencers, measures that should be…
Read Article...Communications Daily Quotes Richard B. Newman on New FTC Consumer Protection Chief
On July 20, 2018, Communications Daily quoted Richard B. Newman about the new FTC consumer protection chief Andrew Smith and recent controversy cited by opponents regarding whether his prior experience representing high-profile clients could impact the Federal Trade Commission’s consumer protection mission. Mr. Newman’s quote in the article expressed that he has worked with Mr.…
Read Article...Privacy Law Bulletin Publishes Article on U.S. Privacy Regulations by Richard B. Newman
The Privacy Law Bulletin (published by Lexis Nexis – subscription required) published an article authored by Richard B. Newman. The article, “Is the Repeal of U.S. Privacy Regulations a Victory for Digital Advertising?” addresses restraints on sharing personal information and the repeal of Obama-era privacy rules passed in 2016 by the Federal Communications Commission. The piece…
Read Article...FTC Attorney R. Newman Quoted by NY Magazine’s Tech Vertical
FTC defense lawyer Richard B. Newman was recently quoted by New York Magazine’s Tech Vertical “Select All” on the Federal Trade Commission’s guidance on and expectations of social media influencers. The FTC has recently updated its guidance on the use of endorsements and is cracking down on the deceptive use of social media and paid influencers to promote…
Read Article...Advertising Lawyer Richard Newman Authors Article on Lead Generation Marketing Agreements
Lead generation marketing agreements are critically important documents between lead generators, aggregators, call centers and end-buyers. These agreements should include basic provisions covering issues such as, without limitation, what constitutes a “lead” (e.g., consumer data, telephone calls, telephone call transfers, etc.), what constitutes a valid lead, price, payment terms, term and termination, warranties, disclaimers and…
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