Lead Generation
Online lead generation is the process of connecting consumers that are interested in goods or services with the merchants or providers that provide them. It is a highly-regulated marketing method and involves the collection and use of consumer data by lead generators, lead aggregators and product/service providers via various digital channels.
FTC Ad Lawyer Authors Article on Lead Generation Compliance for National Law Review
FTC Settlement Includes Lead Generation Compliance Warnings The FTC recently announced a $30M settlement with an operator of several post-secondary schools to resolve charges of deceptive lead generation activities. Lead generators and those that purchase leads from them should take note of their compliance responsibilities. The Allegations According to the FTC, Career Education Corporation, American…
Read Article...Richard B. Newman Quoted by Leading News Publisher on Proposed Federal Data Broker Legislation
FTC compliance, CID investigations and litigation enforcement attorney Richard B. Newman was recently quoted in Communications Daily (subscription required) in an article entitled “Sens. Peters, McSally Push for Data Broker Transparency Through FTC.” Communications Daily is a leading publisher of hard news on telecom, broadcasting, the Internet, international trade and the consumer electronics industries. On…
Read Article...Data Privacy Attorney Richard B. Newman Authors Article on Geofencing for AdExchanger
Digital Marketing Legal Issues Related to Geofencing Privacy attorney Richard B. Newman authored an article for AdExchanger, a leading provider of news, analysis and events dedicated to the data-driven marketing space. The article, “Geofencing Could Become A Magnet For Regulatory Scrutiny,” addresses innovative geotargeting technologies – such as, geofencing – that are used by digital…
Read Article...Richard B. Newman Authors Data Privacy Article for Performance Marketing Association
Data Privacy Trends Impacting Digital Marketing Industry Richard B. Newman recently authored an article for the Performance Marketing Association which discusses state, federal and international data privacy legislative efforts during 2018. The article is entitled “The Year in Privacy 2018.” The article details efforts at the state level to solidify data privacy laws and…
Read Article...Advertising Lawyer Richard Newman Authors Article on Lead Generation Marketing Agreements
Lead generation marketing agreements are critically important documents between lead generators, aggregators, call centers and end-buyers. These agreements should include basic provisions covering issues such as, without limitation, what constitutes a “lead” (e.g., consumer data, telephone calls, telephone call transfers, etc.), what constitutes a valid lead, price, payment terms, term and termination, warranties, disclaimers and…
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