Marketing & Advertising

The Internet connects marketers to customers across the country and around the world. The general principles of advertising law apply online, regardless of the existence of space constrained screens and social media platforms. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sale.

Richard Newman Authors Article for mThink on Supreme Court Limitation of Regulatory Disgorgement Remedy
June 23, 2020
Posted in Consumer Protection, Enforcement Trends, Featured Posts, Federal Trade Commission (FTC), Internet Law, Lead Generation, Litigation, Marketing & Advertising, Press
FTC compliance and defense lawyer Richard B. Newman recently authored an article for mThink titled “Supreme Court Limits Regulatory Right to Disgorgement in Judicial Enforcement Actions.” The article examines the June 2020 Supreme Court opinion in Liu v. Securities and Exchange Commission. The article discusses how the Court rejected the Liu petitioners’ argument that the SEC…
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Richard Newman Quoted by Communications Daily on Social Media Executive Order
June 12, 2020
Posted in Consumer Protection, eCommerce, Enforcement Trends, Federal Trade Commission (FTC), Internet Law, Litigation, Marketing & Advertising, Press, Social Media, State Attorneys General
On June 12, 2020, Communications Daily quoted Richard B. Newman about the executive order recently signed by President Trump that is aimed at removing some of the legal protections given to social media platforms. The order is expected to face legal challenges, particularly with respect to the modification of the breadth of immunity enjoyed by…
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Richard Newman Quoted by Columbia Journalism on Social Media Influencing During COVID-19
June 8, 2020
Posted in Consumer Protection, eCommerce, Enforcement Trends, Federal Trade Commission (FTC), Internet Law, Marketing & Advertising, Press, Social Media
Richard B. Newman was recently quoted by Columbia Journalism in an article entitled “Brands Seek to Partner with Social Media Influencers During COVID-19.” The article discusses the coronavirus pandemic’s impact on the regulation of disease prevention, cure and treatment advertising on social media. “Advertisers, including influencers, that seek to capitalize on the current public health crisis,…
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FTC Sends Letters Warning 50 More Marketers to Cease Unsubstantiated COVID-19 Prevention Claims
May 21, 2020
Posted in Consumer Protection, eCommerce, Enforcement Trends, Federal Trade Commission (FTC), Internet Law, Litigation, Marketing & Advertising, Nutraceuticals & Dietary Supplements
The Federal Trade Commission announced it has sent letters warning 50 more marketers nationwide to immediately cease making unsubstantiated claims that their products and therapies can treat or prevent COVID-19. This is the fifth set of warning letters the FTC has announced as part of its ongoing efforts to protect consumers from health-related COVID-19 scams.…
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FTC Releases 2019 Annual Highlights
April 25, 2020
Posted in Consumer Protection, eCommerce, Enforcement Trends, Federal Trade Commission (FTC), Internet Law, Lead Generation, Litigation, Marketing & Advertising, Privacy and Data Security, Social Media, Telemarketing
The Federal Trade Commission has released its FTC’s 2019 Annual Highlights which describe 2019’s most significant efforts to protect consumers and promote competition, including enforcement, advocacy and regulatory policy. In 2019, the FTC brought numerous enforcement actions targeting consumer fraud, deception in the marketplace, and harms to consumer privacy. The FTC focuses upon areas that…
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Richard Newman Quoted by Morning Consult on Social Media Influencer Regulation
April 20, 2020
Posted in Consumer Protection, Department of Justice (DOJ), eCommerce, Enforcement Trends, Federal Trade Commission (FTC), Internet Law, Marketing & Advertising, Nutraceuticals & Dietary Supplements, NYC Department of Consumer Affairs (DCA), Press, Social Media, State Attorneys General
Richard B. Newman was recently quoted by Morning Consult in an article entitled “Advocates See Pandemic as Possible Tipping Point to Regulate Social Media Influencers.” The article discusses the coronavirus pandemic’s impact on the regulation of social media influencers that disseminate express and implied disease prevention, cure and treatment representations. The article delves into ways…
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Marketing & Advertising

Richard Newman Authors Article for mThink on Supreme Court Limitation of Regulatory Disgorgement Remedy

FTC Sends Letters Warning 50 More Marketers to Cease Unsubstantiated COVID-19 Prevention Claims

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