Marketing & Advertising
The Internet connects marketers to customers across the country and around the world. The general principles of advertising law apply online, regardless of the existence of space constrained screens and social media platforms. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sale.
FTC “Click to Cancel” Rule and California’s Updated Automatic Renewal Law
On October 16, 2024, the Federal Trade Commission announced the final FTC “Click-to-Cancel” Rule pertaining to recurring subscriptions and memberships. The Federal Trade Commission is not the only regulatory agency that actively enacts, updates and polices legislation governing autorenewals, subscriptions and continuous service offers. For example, state attorneys general are, in some instances, more aggressive…
Read Article...How to Defend FTC U.S. Origin (Made in USA) Investigations Attorney
FTC Made in USA (MUSA) Investigation Attorney The marketing and advertising of U.S. origin (“Made in USA”) claims present complex patchwork of evolving laws and regulations, groundbreaking settlement amounts and shifting regulatory policy. The foregoing are more than just trends. Rather, they are signals of a fundamental transformation in the way that the Federal Trade…
Read Article...The FTC, CIDs and Tolling Agreements
The Federal Trade Commission Bureau of Consumer Protection welcomes an open dialogue with parties cooperating with its investigations. According to FTC attorneys, such dialogue allows the agency to make more informed decisions on whether to recommend an enforcement action and, if so, whether such an action can be resolved without the need for protracted litigation.…
Read Article...FCC Publishes Final Single Seller Lead Generation Consent Rule in Federal Register
The Federal Communications Commission has published its new rule designed, in part, to close the lead generator loophole by amending the definition of “prior express written consent” for purposes of the Telephone Consumer Protection Act. Lead generators take note. With the exception of provisions relating to combating robotext sources such as text message blocking, the…
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