FTC Announces Workshop to Examine Online Lead Generation

The Federal Trade Commission will hold a workshop on October 30, 2015, to explore the growing use of online lead generation in various industries, including consumer lending and education.

The workshop, “Follow the Lead: An FTC Workshop About Online Lead Generation,” will gather a variety of stakeholders, including industry representatives, consumer advocates, and government regulators, to discuss consumer protection issues raised by the practices of the lead generation industry, such as:

• How online lead generation works and its variations, depending on the industry,
• What types of lead generation conduct may be unlawful under the FTC Act’s prohibition against unfair or deceptive practices,
• Best practices for entities that generate and sell consumer leads, and
• How consumers can avoid unlawful conduct in the online marketplace.

We will continue to keep you posted on further developments.

Information conveyed in this article is provided for informational purposes only and does not constitute, nor should it be relied upon, as legal advice. No person should act or rely on any information in this article without seeking the advice of an attorney.